Five years ago, my life took a challenging turn when I filed my company into bankruptcy. While this happened during the burnout I was going through those times it marked the beginning of a journey through survival mode—a state of constant vigilance, problem-solving, and emotional resilience.

The burnout I experienced was a result of multiple circumstances, such as continuous conflicts among the three partners involved in the business. Instead of focusing on business development, much of my energy went into simply holding things together and surviving, which was a slippery slope for business. On top of the business side of things, I also faced some challenging times in my personal life. I believe that’s when my survival mode switched on and continued for years, as I took on all the financial responsibilities myself and carried on alone. However, at that point I was already pretty exhausted, and eventually, I couldn’t push forward.
Despite my best efforts, I ended up investing a significant amount of money into the company just to keep it going until the end. For years now, I have operated in this mode, focusing on immediate needs and crisis management rather than long-term growth or fulfillment. I had to carry some of the company's financial responsibilities personally, and I am still paying them until October 2025. Therefore, even though I have mentally and emotionally done significant work and recovered from burnout over the past five years, financially, I have still been in constant survival mode, and it’s been like an exhausting hike uphill.

As the one more year comes to an end, I’m reflecting on how far I’ve come and setting my sights on something greater: transitioning from survival to thriving. This shift isn’t just about paying off debts but about stepping into a fuller version of myself—one that reflects my passions, dreams, and goals. Among those passions is my deep connection to mountain sports and surfing that has not only brought me joy but also taught me resilience, grit, and the importance of forward momentum.
My New Year Goals
This becoming year, my goals are deeply personal and intentionally designed to support my transition out of financial survival mode. They reflect a commitment to growth, healing, and embracing the life I’ve worked hard to rebuild.
1. Focus on Mental and Emotional Well-Being
Practicing mindfulness and self-compassion.
Prioritizing self-development to unpack lingering feelings of failure and fear.
Journaling regularly to process thoughts and set clear intentions.
2. Rebuild My Vision
Revisiting what success means to me now
Setting realistic but inspiring goals for personal and professional growth.
Exploring new opportunities that align with my values and passions.
3. Cultivate Joy and Gratitude
Actively seeking out experiences that bring happiness and fulfillment.
Practicing daily gratitude to shift focus from what was lost to what I have now.
Celebrating small wins and milestones along the way.
4. Strengthen My Physical Health
Incorporating / continuing regular movement through activities I enjoy, like yoga and strength training.
Creating a balanced routine that prioritizes rest and recovery.
Focusing on nourishing my body with wholesome food.
5. Deepen Connections
Nurturing relationships with friends, family and new connections who share my values and goals.
Letting go of all connections that are heavy energy consumers.
Mountain Biking: A Metaphor for Life
Mountain biking is more than a sport for me; it’s a metaphor for life. The climbs are grueling, the descents exhilarating, and every trail demands focus, balance, and adaptability. I want to make it more of a lifestyle rather than hobby again - Live and breathe it on everyday basis.
When I first began riding, I was in love at the first ride and it also felt very natural sport to me. The sport is also kind of meditative as it demands my full attention, forcing me to be present and push past my limits. Now, as I set my sights on a thriving future, mountain biking has taken on a new role in my life. It’s not just an outlet or a distraction; it’s a part of my identity and a platform for growth. As I continue to develop as a rider, and also racer for a Finnish Downhill Cup, I’m also building a life that allows me to pursue my passions without the weight of financial stress holding me back.

Permanent Life Change: The Path to Thriving
Goals are an excellent starting point, but true transformation requires a permanent life change. For me, this means adopting a new mindset: one that allows me to let go of the past while embracing the possibilities of the present and future.
Letting Go of Survival Mode: Acknowledging that I no longer need to live in constant defense. It’s safe to dream, plan, and grow again.
Embracing Abundance: Shifting from a scarcity mindset to one of abundance, believing there is enough time, energy, and opportunity for me to thrive.
Redefining Success: Understanding that success isn’t about achieving perfection but about living authentically and with purpose. Everyday.

Looking Ahead
The path from financial survival to thriving is much like a challenging race: it’s unpredictable, demanding, and requires every ounce of focus and determination. But with each pedal stroke forward, I’m reminded that the journey itself is just as important as the destination.
Mountain biking has taught me that every climb leads to a view worth seeing and every trail has the potential to become a story worth telling. As I continue to build my future—on and off the bike—I’m excited to see where this trail take me. Here's to thriving, one turn of the pedals at a time. Let's all stay focused, look after ourselves and let the flow of life guide us moving on!

Happy New Year 2025 to One and All! Kindest,
Liisa
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